Crime Thriller Title Analysis

In the title sequence of  the crime thriller Drive,  you would expect the font of the writing to be dark, sharp or mysterious looking as it is to do with crime which is usually associated with scary things. Suprisingly the font chosen to be used in this title sequence is pink and feminine, it is bold and in lower case and is in a medium sized font which is different as it does not really suit the sub genre of the film, where as most film titles do. The names of the actors and actresses and the title of the film are larger than the other words shown on the screen, which are the most important. The way they have chosen the writing to be pink is quite clever as it grabs the attention of the viewers straight away, which is a good idea as they are likely to pay more attention to the credits.