Audience Profile

The poster above shows what type of individuals will be interested in our media product and it shows who our target audience is. The information we included in this poster was from our variety of primary and secondary research...


RESEARCH

For our primary research, we conducted a questionnaire to discover the expectations of our target audience within our sub genre. We asked questions such as "What is your age grouop" "What are your hobbies" "What is your occupation" with multiple choice answers. This was to get a feel of how we wanted to attract and address our target audience. We wanted to find out who would find our media product interesting, and who would most likely be wanting to watch it. So we asked questions like "When you go to the cinema, what are you most likely to watch". Most of our research showed that thrillers were very popular with the youth social groups thats why we have edged our target audience towards them. We will use this research throughout the making of our product and help us to understand what viewers want to see and what they find most eye catching.

The image below is some of the questionnaires we sent round to a variety of individuals.. In different age, gender and social groups:

We also used secondary reseach to find out more from our target audience. We used the Pearl & Dean film website to find out about the audiences of thrillers. One film that we looked at was Shutter Island. From the information we can see that this thriller is most popular with people between the ages of 15-24 and 25-34. The gender ratio is more popular with men than women, but the percentage for women is still fairly high, showing us that both genders would enjoy a film in this genre.

We conducted more secondary research on the Pearl and Dean film website in order to back up our other reseach and focus more on crime thrillers. From this, we can see the highest age percentages are in the age ranges of 15-34, which is similar to the comparable profile on Shutter Island. Here again we can see that the percentages of male to female are very similar, showing us that crime thrillers are popular with both genres.

We found out alot about our target audience from conducting primary and secondary reseach to gain an insight on what they like to do in their spare time, their occupation and most importantly their favourite genre of film. This helped us a lot when we were thinking of our narrative and the types of camera techniques we were going to use when filming our final media product as we needed to include things that would interest and engage our audience. We found out that our audience all enjoy the same things in their spare time, such as socialising, sports, visiting the cinema and going out for meals with friends. We also found out that the most popular age range for crime thriller films ranges between 15-30, which helped us when choosing characters for our opening sequence as we wanted our audience to be able to relate to them in order for them to enjoy the film more. We think that conducting all of this research helped us a lot in the production of our crime thriller opening sequence.